automotive

Showing posts with label Used Maserati - Does it Appeal to the Younger Generation?. Show all posts
Showing posts with label Used Maserati - Does it Appeal to the Younger Generation?. Show all posts

Wednesday, August 8, 2018

Used Maserati - Does it Appeal to the Younger Generation?

If I mention the phrase 'Maserati Cars' there is probably a very specific image which enters your head. You probably think either of "Swinging Sixties" London with flower power all the rage, or perhaps even of old gents in stiff suits driving around at 20 miles per hour regardless of the speed limit. These associations have limited Maserati's appeal over the past decade or so to the (how shall I put it) 'elderly' drivers. So what has Maserati done to rid themselves of this rather archaic, out-dated image?
Image result for Used Maserati - Does it Appeal to the Younger Generation?
The answer is unsurprisingly not a lot. They have stuck to the rigid blueprint of manufacturing cars to a very high standard and have not given any consideration in appealing to any particular demographic in their marketing. This has meant that those who bought their Maserati models in the sixties have just grown older with the company, sticking with what works best for them.
 
Would it be a fair statement to say that when the current Maserati fans hang up their driving gloves for the last time that there will be no new, younger customers to take up the mantle? Let's face it, the competing prestige car manufacturers like Bentley have done all they can to appeal to a younger audience; the Bentley Continental GT Coupe would look just at home with a 70 year old man behind the wheel as it would housing a 20 year old Rapper and his crew.
Related image
 
If there are youngsters out there interested in testing their feet in the waters of Maserati, they need only look at Used Maserati models to get a fair price for a first model. Maserati cars are vastly affected by depreciation and as a result can be found for very reasonable prices at reputable dealerships throughout the country.
close
Banner iklan disini